Co-authored by Jennifer Kent and Tam Williams from Parks Associates and Skybell, and published on May 2, 2024, this report discusses how companies offering smart tech and products should tailor their messaging, pricing, and product/service development to cater to various user groups, from Super Early Adopters to the Early Majority and the Middle, each with different priorities. Some of these issues are pragmatic benefits, endorsements from trusted sources, values of security services, comfort /peace of mind, and productivity. The players in the market need to create profiles to address barriers to entry and growing outreach efforts to older consumers and their caregivers by including features like easy-to-use and read interfaces. Other strategies are partnering up to offer bundles for seamless integration.

Keywords: Access Controls, Artificial Intelligence (AI), Audio/Video, Connected Home, Control & Monitoring Equipment/Sensors, Consumer Electronics, Cybersecurity/Privacy, Smart Grid, System Integrator, Utilities, Home Connectivity Alliance, Inter-operability, IP Protections, Device Acquisition, Personal Emergency Response System