This report, published by Greenbuild in October 2022, discusses the importance of incorporating sustainability into the sales process, citing research that shows that consumers are increasingly interested in purchasing from environmentally responsible companies. It outlines several steps that sales professionals can take to align their approach with sustainable values, including highlighting eco-friendly product features and sharing information about the company’s sustainability initiatives. The report also emphasizes the role of training and education in helping sales teams effectively communicate the value of sustainability to customers. Overall, the report argues that prioritizing sustainability in sales can help companies differentiate themselves from competitors, build customer loyalty, and drive revenue growth.

Keywords: Building Retrofits, Cloud & Data Analytics, Construction/New Buildings, Employee Productivity, Energy Efficiency/Management, Healthy Buildings, Internet of Things (IoT), Post-COVID-19, Sustainable Buildings, LEED, ROI, Greenbuild