This report by Parks Associates, published in 2021, explores applications of artificial intelligence (AI) and machine learning (ML) to help providers and customers optimize the delivery of streaming TV services.  82% of those households with high-speed Internet access subscribe to at least one streaming service; the average is 5.6 streaming services.  There is frequent churn in subscriptions except for Netflix (subscribed for 48 months), Amazon Prime (38 months), and Hulu (28 months). The churn rate is 44% especially among one-quarter of customers. Options for providers to retain customers are discussed using AI and ML tools. These tools are can help with enhancing revenue, customer experience, content, churn detection and prediction, subscriber retention, audience analysis, and improving returns-on-investment.

Keywords: Audio/Video, Carrier Services, Home Theater