The report published by Amazon in September 2019 discusses the accelerating growth in over-the-top (OTT) video markets, compares hardware- and cloud-based approaches to creating live and on-demand OTT video workflows, and gives examples of organizations that architected OTT services with a cloud-centric approach. The topics covered include transformation of the media industry, building a disruptive technology foundation, and OTT content providers on Amazon Web Services (AWS). The report will be of interest to media company owners and operators, IT professionals, and cloud service providers.

Key words: architecture, engineering, audio/video, consumer electronics, e-commerce, protocols/standards, e-commerce