The March 2023 report from PYMNTS examines monthly consumer surveys on digital usage in ten areas: banking, wellness, communication, eating, having fun, living, moving, payment, shopping, and work.The report notes that 47% of consumers participated in digital activities, up from 41% the previous year. The biggest growth was seen in home management, with a 31% increase, or 21 million more consumers. Millennials and Bridge Millennials are the driving force behind this digital growth, with an average of 41 digital activities performed online. Additionally, 39% of consumers engaged in online payments, up from 33% the previous year. This monthly report provides interesting insights into consumer digital behavior.

Keywords: Communications, Connected Home, Home Assistants, Market Sizing, Digital Usage, Digital Apps