This report was authored by Kristen Hanich from Parks Associates and published in May 2023. It presents consumer concerns for the privacy of their data from actions both by criminal and by technology companies. The average number of connected devices in broadband households is now about 16. Among these are “headless IoT devices”: devices that connect to the Internet without a user interface.  The makers of such devices each have a unique policy on data collection and privacy. Half of surveyed consumers reported a privacy or security issue in the past year. Those who own multiple devices and are tech-savvy or have experienced identity theft are the most concerned. Companies that address these issues may benefit from increased sales. Consumers want control over their data and a fearful of AI (artificial intelligence).

Keywords: Artificial Intelligence (AI), Connected Home, Cybersecurity/Privacy, Internet of Things (IoT)